About risks and the Russian secondary market December 22, 2004
In any business it is desirable to receive MAXIMUM PROFIT with MINIMUM RISKS. To hold a warehouse that is NOT INSURED (against terrorists) and jammed with your products in Russia is very high risks. Daily you risk losing profit earned for several years.
In the West (Germany, Finland etc) your warehouses are insured against everything (including terrorists). So, of course, in your warehouses in Russia there shall be as LITTLE as possible YOUR PRODUCTS.
Because our population became very poor 80 percent of population do not go to shops and prefer to do shopping in markets (Gorbushka etc.). This way, we will have SECONDARY MARKET for minimum 10 years.
The majority of products are delivered by famous large retail (and wholesale companies) to those SECONDARY MARKETS. The overwhelming majority of products (very many) is distributed for “good prices”, “FOR FREE” (for selling) to middle and small marker traders.
The large “retail companies” permanently need “tradable” assortment. Any “large retail company” is interested in taking for “good prices”, “FOR FREE” (for selling) the assortment that it urgently requires from another “large retail company” that has abundance of it. Apart from that all RISKS are imposed on “the product owner” (actually your competitor).
If you can do the control and the very fast and competent treatment of price-lists (of warehouses) of your competitors in Moscow and other cities of Russia in real time you can support assortment of your shops (in any city) IN OPTIMAL WAY with MINIMUM RISKS and MINIMUM EXPENSES (shifting risks and expenses to your competitors).
The “competitor” assortments are LARGE and they are changed “IN REAL TIME”. So they can be linked to the ACTUAL DEMAND of your shops (in real time) only by good “program product” that is linked (in real time) to your shops assortment and to your “Corporate system”. In West there is not “secondary market”. So in their “Corporate system” (like “Sap”, “Axapta” and others) the secondary market did not exist at all and it is IMPOSSIBLE to “fasten” it to them (regardless of promises). So you can not use “free” products and your competitor risks and you had to hold your back at most.
The companies “Eldorado” (Sap), “Mvideo”, “Technosila” (Axapta) “Mir” (and others) do not have program product that is able to competently use (free) products and risks (of competitors) of the Russian “secondary market”. Daily they exchange their price-lists (each in its own format) but they can not bring them into its format (of its corporate system) for quick treatment and competent use for itself. It is impossible to “MANUALLY” treat price lists for thousand items (all of them do the trying) and they can not automate the process AT ALL.
Only in my “Corporate system” there are at most used the opportunities of the Russian Secondary Market (including warehouses of competitors or suppliers in Germany, Finland etc). The competitor price-lists (from any format) are at once and rapidly downloaded to OUR format and in real time (also rapidly) are renewed. Only in this way they can be rapidly and competently treated, linked to the demands (orders) of your shops and taken (”for free” from competitors).
Yours respectfully, Pavel Karpov. ( +7 985 766 67 87)
(The general manager and developer of the site “www.technobazar.ru)